October 10, 2025 – Londonderry, NH – Pro Star Aviation has officially unveiled a new brand identity, marking the first major rebrand in the company’s history. Centered around an updated logo, this relaunch represents an important step in the company’s continued commitment to growth and innovation. The announcement arrives at a pivotal time for Pro Star, coinciding with significant expansion, including the opening of its new Grand Rapids, Michigan facility in April of this year. 

Pro Star’s Director of Sales & Marketing, Jeff Shaw, commented on the change, stating, “The relaunch isn’t just about a new design; it is also a reflection of our trajectory as a company. As our capabilities and reach continue to grow, it’s important that our brand evolves along with us.”

The refreshed identity reflects Pro Star’s development from a respected regional service provider into a multi-location enterprise with a growing national footprint. The new branding will roll out across all company touchpoints in the coming months, including major locations and digital platforms. 

Pro Star Aviation, headquartered at the Manchester-Boston Regional Airport in New Hampshire with locations in Grand Rapids, MI, and Portland, ME, is a recognized industry leader in the maintenance and upgrade of business and government aircraft. The company is a factory-authorized service facility for Dassault Falcon Jet, Embraer, and Pilatus. Pro Star has gained national recognition specializing in avionics upgrades, in-flight connectivity solutions, special mission aircraft modifications, and aircraft sales. With proven capacity to manage complex projects and provide targeted solutions for unique operational requirements, Pro Star consistently meets the highest standards of performance and reliability. Pro Star is part of the Laughlin Family aviation group of companies, which was founded in 1948 and has additional operations in FBO, airline services, and aircraft de-icing. https://www.prostaraviation.com

For additional information, please contact:
Jeff Shaw, Director of Sales & Marketing
603-627-7827
jeff@prostaraviation.com